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The textile industry includes the design and manufacturing of textiles and other fabrics.
Distribution channels include manufacturers, importers and retailers. The lack of a clear marketing goal can derail the best efforts before any action is put into place, writes David Meerman Scott, author of "The New Rules of Marketing and PR.
Target Market Not all customers are the same.
A target market can represent an identified niche. For example, a small manufacturer might tailor its design and production outputs to the home textiles market, which represents a relatively large market segment.
In such a case, the manufacturer can then market products to both general retailers in the household textile market and retailers in the niche environmental products market.
Video of the Day Brought to you by Techwalla Brought to you by Techwalla Market Plan Actions A marketing goal should be followed by specific actions towards achieving the goal. It should set forth the specific actions required to gain new customers and retain existing customers.
Specific related actions in a marketing plan might include increasing the number of industry trade shows, exhibitions, fairs and conferences the company attends in order to identify specific outlets, such as the International Exhibition on Textile Industry held annually in China.
Greater profit can also be achieved by reducing production costs. Specific actions to this end might include decreasing the cost of textile chemicals, dyeing and finishing supplies by requesting proposals from alternative vendor sources. Web Marketing Strategies New media has created new options for marketing plans.
In addition to traditional marketing plan strategies — such as attending trade shows and advertising in traditional media — companies are now using social media, online videos and viral marketing tools to achieve marketing goals.
PR is for more than just a mainstream media audience," writes Scott. Scott argues that marketing plans should shift from simple "mainstream marketing to the masses" to targeting strategies that reach audiences through the Internet.
With marketing budgets under greater scrutiny, B2B textile industry companies can benefit from the increasing use of new media outlets to stay competitive and lower marketing costs.
The NAICS segments textile industry production into categories such as carpets and rugs, knit outerwear and broadwoven fabric. An understanding of NAICS categories for the apparel industry is important when developing textile industry marketing plans.
It is especially helpful for market researchers using industry data made available through resources such as the U.Doctor of the University Graduates. Dr Mohamed Yahya Sillah has been awarded a Doctor of the University for his Contribution to the development of Political plombier-nemours.comce of this contribution has been his work in managing African World News Magazine.
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