Harsh rhetoric from top Chinese military thinkers has widespread public support. Here, a flotilla of Chinese fishing boats steams toward the East China Sea and a group of uninhabited islands that Japan and China both claim. Gathered at Melbourne's Crown Casino, they had changed out of uniform for dinner and discussion. China's Lieutenant-General Ren Haiquan took the podium in a room overlooking the Yarra River last October 29 and began diplomatically enough.
There was nothing remarkable about the symbol — a fissured, blue and white globe reminiscent of a basketball — but it worked. Had Pan Am survived, I suspect that globe would still be around. Since the dawn of civil aviation, airlines have been devising and revising what they believe to be meaningful identities.
As explored by author Keith Lovegrove in his superb volume Airline: Identity, Design, and Culture, the logo represents only a slice of this overall branding process, which takes place on a score of fronts, from cabin interiors to crew attire to the color of maintenance vehicles.
Everything else revolves around this. Many of the most renowned airline insignia incorporate national symbols or cultural associations: But while symbolism is optional, simplicity, on the other hand, is a must.
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It has been said that the true test of a logo is this: Maybe they need a tweaking or two over time, but the template of such trademarks — the really good ones — remains essentially timeless. With its proud, cross-winged eagle, this was one of the most distinctive and enduring icons in all of aviation.
Created by Massimo Vignelli init always looked modern. Symbolically lifeless and hideous to boot, it looks like a linoleum knife cutting through a shower curtain. For more on this travesty, see here. Take the case of cargo giant UPS.
The original United Parcel Service emblem featured a bow-tied box and heraldic-style badge—the work of Paul Rand, a legendary design guru who also did logos for Westinghouse and IBM.
Postal Service came up with that monsterized eagle head. No less disappointing was the elimination of the tsurumaru, the red and white crane motif worn by Japan Airlines.
Sinceevery JAL aircraft featured what was possibly the most elegant airline logo ever conceived: Beginning inthis ageless symbol succumbed to what had to be the most regrettable makeover in industry history, replaced by an oversized, blood-red blob—a rising splotch—oozing across the tailfin.
Apparently enough people complained, however, and the tsurumaru has been resurrected. A similar tragedy struck at Northwest Airlines several years ago.
Unveiled inthis was a work of genius. It was an N; it was a W; it was a compass pointing toward the northwest. Byit was in the waste can, bastardized into a lazy circle and small triangular arrow.
Past tense, and good for that: Northwest and its ruined colophon no longer exist, having been folded into Delta Air Lines. The widget says one thing and says it without a hint of fuss or pretension: Aeroflot gets a mention here too.
It was designed in by a twenty-two-year-old Iranian art student named Edward Zohrabian and has been used ever since. An airplane is a very large canvas on which to make or break your statement.
Enter the paint bucket. Decades ago, Braniff International was famous for dousing whole planes in solid colors — blues, greens, even powder pastels.
Traditional paintjobs approached these surfaces separately, while contemporary ones strive to marry body and tail in a continuous canvas. There was a time when virtually every hull was decorated by horizontal striping, a custom now gone the way of those drive-up stairs and fancy inflight meals.
With a stripe-less fuselage, the tail becomes the focal point. Some airlines, such as Qantas, rely on powerful fin markings that carry the entire aircraft. Others, such as Emirates, balance tail and fuselage through the use of oversized, billboard-style lettering.
Still others go for a flying warehouse extreme — an empty white expanse with few details aside from a capriciously placed title. But the dominant theme in liveries these days is one of motion. There are enough streaks, swishes, arcs, twists, swirls, and curls out there to make anybody dizzy.
And most of them, sadly, are indistinguishable from one another—overwrought, gimmicky, and self-conscious. The creative types smile, nod, secretly stab themselves with their X-Acto knives.
Airplanes blur together in a palette of motion-themed anonymity.Advantages and Disadvantages of Modernization Essay, Article Merits – Demerits of Mordernization What is Modernization? Essay On Modernization: Modernization is a term used to describe the transformation of a society from traditional, rural, agrarian society to a secular, urban and industrialized society.
This is what our societies are . The Spirit of the Times: Progress and Industrialization During Stalin’s Five-Year Plans - In the USSR, during the first of Joseph Stalin’s five-year plans, it was a cutthroat, hard working place in time.
The United States cannot stand by when an adversary not only adopts an agenda of countering U.S. influence throughout the world but also strikes directly at the heart of American democracy. Modernization in the us essay.
The European Recovery Program assisted the rapid growth of Western countries. The modernization is closely related to the processes of industrialization, urbanization, and modern standards in the education. The modernization theory focuses not only on the process of changes but also on the consequences of these.
Future of Modernization SOC/ May 4, University of Phoenix Future of Modernization Modernization in the United States has four traits which were identified by Peter Berger in The first trait was the decline of small, isolated communities.
From a general summary to chapter summaries to explanations of famous quotes, the SparkNotes The Gilded Age & the Progressive Era (–) Study Guide has everything you need to ace quizzes, tests, and essays.