Focused on healthy, energized skin renewal.
The company manufactures and distributes cosmetic products in the skin care, make up, fragrances and hair products.
Estee Lauder has about 29 brands with presence in over countries. Estee Lauder has acquired some other businesses such as Smashbox Beauty Cosmetics and created partnerships with Aramis and designer fragrances and Tory Burch fragrances.
This mission statement is broad and does not get to the detail of what the business is Marykay swot anaylsis. A mission statement is not a broad as the vision and shows the purpose of the company and its goals Coulter, In a business environment, a mission statement should include some key elements such as the focus on the customers, products, and commitment to what they offer.
A mission statement states purposes and goals and provides focus for employees to make and implement strategic decisions. Along with these elements a mission statement should decide if the company will be customer-oriented or product-oriented. There are very few organizations that have managed to include all of these elements within their mission statement.
Communicating all of these elements is important to ensure that the company can inform stakeholders about its plans and goals. Employees must also understand and be unified in pursing these goals. Estee Lauder has no vision statement. The above mission statement sounds more of a slogan for the company.
To be the global leader in delivering the promise to keep our every customer forever young. This proposed vision statement has a view of the future and also encompasses the global view such that Estee Lauder hopes to reach more people that it already does.
The vision statement must have a future aspect and delivering the promise to the customer is a future aspect. Estee Lauder herself used to say that every woman can be beautiful and that she has the aim to make every person feel forever young.
This vision statement gives the direction to the company to work towards, even when Estee Lauder founder is no longer with the company.
Bringing the best to everyone we touch by offering the best quality products to our customers and commitment to create the best environment for all our stakeholders.
The proposed mission statement is an addition to the existing one, without losing the touch of bringing the best to everyone; it gets into specifics of what the company is about. This means that Estee Lauder is making a commitment by creating conducive working environment.
The same happens for the company to create products that are safe to use by everyone and meeting environmental standards such as not using aerosols in their fragrances among other environmental concerns.SWOT analysis is an acronym that means an organization analysis of its Strengths, Weaknesses, Opportunities, and Threats.
Analyzing the strengths of the organization means identify what internal characteristics this organization has that the concurrence hasn’t, for example its prestige, or its diversity. Mary Kay is an established name and millions love the product, but just because you sell Mary Kay doesn’t mean that people will automatically trust you.
8. Make efforts to sell your products every day because sweat equity is the primary key to success. Mary Kay Cosmetics: Sales Force Incentives Case Analysis Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success.
Mary Kay was a direct seller of cosmetics and toiletries. This direct sales force consisted mainly of women who sell full-time or part-time through home demonstrations.
The company’s product line included items such as skin creams, cosmetics, fragrances and other personal care products. By expanding Mary Kay’s existing social media presence, Mary Kay will position itself as a relatable, accessible cosmetics brand and increase awareness of branding, IBC services, and product range.
Uninformed Identify Problems Opportunities MK perceives . Swot Analysis On Mary Kay Product analysis Every day we use thousands of different products, from toothpaste to facial wash and drinks cans to washing machines.